Studio

'the map that precedes the territory - a precession of simulacra' the real is a production of images: in fact it is no longer really the real, because no imaginary envelopes it anymore. It is a hyperreal, produced from a radiating synthesis of combinatory models in a hyperspace without atmosphere. Baudrillard 1994 Ivan Illich 2014 Hyperobserved Hyperobserving  Serving Observing - Eat Fresh #exhaustedimage #becomingdata Hyperreality - new social reality - a reality generated from ideas - too much reality - more REAL than reality - 'para-reality' - Baudrillard - hot and cool - the cool functional or machinatual pleasure of perfectly simulated fiction Cool - the loss of heat - to be cool is to be apathetic, disillusioned, uncommitted. Time is increasing as an eternal present without end - rather than a linear sequence. Incorporeal - not composed of matter having no material existence.

Sensing the World - An Anthropology of the Senses. - David Le breton 'the penetration of the eye into every sphere has continued unabated, as the current status of the image reveals' According to Jacques Ellul, up until the 1960's images were often illustrations accompanying a text. Words prevailed and the image was a support, 'the information age is embodied in the eye' Ivan Illich 2004 Our sight is now set less on the world than on the countless images that populated screens of every sort. The world is increasingly reduced to images, making media the PRINCIPLE VECTOR of everyday life. 'When the real world is transformed into mere images, mere images become real beings - dynamic figments that provide the direct motivations for a hypnotic behaviour.  Since the spectacle's job is to use various specialized mediations in order to show us a world that can no longer be directly grasped, it naturally elevates the sense of sight to the special preeminen...